Monthly Archives: May 2014

Top Three Reasons to Launch a Campaign (Money is only #3)

 There was a time when it seemed as though every non-profit organization was either in a campaign or planning one.  Since 2008, only the heartiest institutions have launched full-scale campaigns, as many others have opted to shore up annual operating funds or focus major gift work on special projects.  With the economy rebounding, it may be time to re-evaluate the benefits of a multi-year capital or comprehensive campaign.

  • A campaign gives urgency, purpose and meaning to long-range planning. It focuses the board and staff on the mission and how best to execute it in the current environment. A campaign defines institutional priorities.
  • A campaign provides a framework in which your story can be crafted and told. Presenting your case for support to potential donors and volunteers allows you to find those who share the institution’s values and will become enthusiastic partners in the mission. A campaign tells your story.
  • A campaign translates dreams and plans into goals and resources. As your board, friends and community rally to your cause, their gifts and pledges fuel your shared objectives. A campaign raises the resources necessary to fulfill your mission.

 

Case statement for late 1990s $75 million campaign for Southwestern University.
Case statement for late 1990s $75 million campaign for Southwestern University.